The Italian designer Stefano Ricci stages Luxor’s first international runway show to mark the label’s 50th anniversary.
The ancient Egyptian Temple of Hatshepsut provided the dramatic stage for the launch of Italian designer Stefano Ricci’s spring and summer 2023 collection to mark the luxury brand’s 50th anniversary. More than 1,000 staff members travelled from Italy to Luxor for the spectacular and historic unveiling ceremony that had originally been planned for March.
Italian opera singer Andrea Bocelli provided the background music with song “Celeste Aida” as the runway hosted a flurry of hues including royal blues, yellows, greens, and reds inspired by ancient Egyptian civilization and gilded Pharaonic structures.
The lavish event was held at the historic site because of Ricci’s long-standing relationship with Luxor. In 2003, he even published a book, “Luxor of Egypt,” dedicated to the city.
The fashion show was made possible with the help of the Egyptian government, Dr. Mostafa Waziry, secretary-general of the Egyptian Supreme Council of Antiquities, and Dr. Ahmed Eissa Abou Hussein, Egypt’s minister of tourism and antiquities.
The celebration also featured a luxurious dinner at Luxor Temple, backdropped by the city’s ancient ruins and attended by 400 guests from 50 countries, including artists, politicians, investors, and public figures. A personal video message was also delivered by the daughter of the late South Africa President Nelson Mandela.
Bocelli was joined by his son Matteo for a runway interlude performance and Swedish Italian singer Susanna Rigacci delivered an aria by Italian composer Ennio Morricone.
We are looking forward for more international fashion events in Egypt, such as the Dior pre-fall men´s collection to be shown at the Pyramid on December 3rd, as well as the long anticipated first edition of Egypt Fashion Week organized by the Egyptian Fashion & Design Council scheduled for April 27th to 30th, 2023. Both events promise to put the spotlight on Egypt and have an attendance of key figures of the international fashion world.
For more fashion news CLICK HERE.
