The House of Dior invited regional guests to escape into the wilderness to celebrate and discover Dior Sauvage. The star-studded event took place at the last ancient Seven Wonders of the World, the Pyramids of Giza, Egypt on the 24th of March 2022. The guest list included A-list celebrities, regional influencers, taste makers, and socialites.
In celebration of the Sauvage ancillaries, Dior transformed the iconic Pyramids site into a magical escape. The evening featured an immersive fragrance discovery session, a live Hawary performance and performance by the Cadillacs band, as well as a Sauvage fire show. PASHIONs publisher Susan Sabet joined the guests in attendance that included Youssra, Lara Scandar and Dorra as well as some of the region’s most prominent individuals.
The early DNA of Dior celebrates cultures, diverse lifestyles and creating a brand that could be in dialogue with individuals around the world. As such, Dior chose to host this event at the iconic Pyramids of Giza and embrace the unique diversity that already exists within the Middle East. Additionally, as Sauvage is an instinctive and authentic ode to nature, there’s no better way to celebrate and discover the Sauvage Line. Fresh and powerful, Sauvage has established itself as the perfume of wide-open space since its launch in 2015.
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