Kendall Jenner has been named as the new face of L’Oréal Paris and is now fronting the brand’s make-up campaigns.
“I’m honoured to be part of a new sisterhood of strong, powerful women and to be able to say those iconic words, I’m worth it,. Joining the L’Oréal Paris family and having the opportunity to embody everything the brand stands for feels like a true full circle moment, ” says Kendall Jenner.
With a staggering 293 million followers (and counting) on Instagram,the 27-year old known for her more natural girl aesthetic, has a huge social media presence. She’s walked the runway and modeled for some of the biggest fashion houses including Chanel, Prada and Versace.
“L’Oréal Paris is honoured to announce our partnership with one of the most powerful women in the world. It’s a new high in our mission to empower every woman, everywhere,” explained L’Oréal Paris’ Global Brand President Delphine Viguier-Hovasse, “At any other time, Kendall Jenner might have been as successful as she is now, but her worth and her choices and her image might have been defined or even controlled by others. But nobody defines Kendall Jenner but Kendall Jenner. She is the embodiment of everything Gen-Z stands for, owning her image, proudly growing in her self-worth, and inspiring others to do the same.”
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