Last week, Yves Saint Laurent Beauté celebrated the launch of the new Libre Le Parfum fragrance across the GCC.
The event took place amongst the magic of the desert in Sonara Camp, Dubai where 300 distinguished guests were transported to the world of Libre – a place honoring freedom, living unconstrained and in the present. The unique desert setting was immersed with enchanting elements of black and gold, custom to Libre Le Parfums perfume’s powerful identity.
Throughout the evening, guests had the opportunity to discover the new fragrance in an immersive space around the fragrance accords: saffron, lavender and orange blossom; along with experiencing exclusive hand-customization of their perfume bottles using gold leaves sheet.
The event unfolded with sounds by International DJ Honey, a Lebanese-American artist based in LA who frequents European Fashion Weeks. The tone was set for an unforgettable evening with an eclectic mix of music genres.
The highlight of the event came as the word Libre burst into flames, standing amidst the stunning desert background. A powerful image, notably accompanied by the face of Libre, Dua Lipa, in the brand’s global campaigns.
Guests at the party to celebrate this occasion were among celebrities, content creators, artists such as Yusur Al-Khalidi, Jamila Awad, Valerie Abouchacra, Asallah Kamel, Maya Ahmad, Bouba and many more.
At the end of the night, guests left the desert back to the city with a reminder that Freedom doesn’t wait, neither should you.
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