DIOR BEAUTY GOES VIRTUAL

DIOR BEAUTY GOES VIRTUAL

As Dior continually innovates and provides new beauty experiences for Dior Beauty lovers around the world. The House is now partnering with Zepeto, creating the first exclusive makeup looks ever created for its users. Visionary and audacious Dior is thereby the first Beauty brand to join this platform and to offer its makeup creations as total looks.

For this collaboration, Peter Philips, Creative and Image Director for Dior Make-up, designed nine, hand-drawn, original makeup looks. They are based on iconic Dior Makeup products, including Rouge Dior, Dior Addict and the Diorshow line, in particular.

They have all been given original names, such as Smoky Mirror, Mod Girl, Pink Dream, Spiky Eyes, Cute 999, and playfully display the Dior signature in the lines of a delicate tattoo adorning the face of the avatar.

 

The 9 Dior makeup looks are now available on Zepeto. Users will be able to obtain them one by one, or buy them, all at once, or over time as they advance through the game.

 

 

 

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