Coinciding with the second anniversary of the landmark decision to allow women to drive in Saudi Arabia, – Saudi entrepreneur and industry leader, Marriam Mossalli, released the second edition of her book: Under The Abaya: Streetstyle From Saudi Arabia, a window into the unique regional fashion scene and more importantly, the women who wear it. A nonprofit initiative, all the sales of the book go toward higher education scholarships for underprivileged Saudi women. Saudi’s first female Ambassador to the United States, HRH Princess Reema Bint Bandar Al Saud, authored the foreword of the book as she continues to be an inspiration and driving force behind the women empowerment movement within the Kingdom
“I thought what better day to launch our book, than the anniversary of this historic move toward gender equality,” stated Mossalli. “Under the Abaya is a celebration of women empowerment in its purest form: as it allows the women of Saudi the opportunity to narrate their own stories through authentic representations of themselves.”
“Under the Abaya encapsulates a desire to tell stories, and access or create opportunities. The project’s principles are an example of women supporting women,” writes HRH Princess Reema Bint Bandar Al Saud.
While the first edition was an introduction to the progressive Saudi woman, the second edition delves deeper, exposing their challenges and aspirations. With the progressive future that the Kingdom of Saudi Arabia envisions for women, from lifting their ban in driving to providing more opportunities in the workforce, the book tells the journey of the women of the Kingdom at the forefront of this change.
Lux, one of Unilever’s largest beauty and personal care brands whose values and mission is aligned with that of “Under The Abaya”, is the proud exclusive sponsor of the book.
“LUX is honored to partner with “Under the Abaya” to shine a spotlight on inspiring Saudi women who have bravely stepped into the spotlight to show the world that they are much more than their looks,” said Severine Vauleon, Global Brand VP, LUX – Unilever.
Discover the 15 women part of this exceptional documentation that provides a window into the unique Saudi fashion scene.
