Tiffany & Co. is going yellow! But only for a limited time. The famous jeweler recently hosted a yellow diamond-themed installation at its Beverly Hills location, after a recent Tiffany social media joke claiming to replace its iconic blue with yellow.
Tiffany remodeled its Rodeo Drive location from a yellow store front, yellow furniture, fixtures to a yellow Tiffany & Co. box and shopping bag. The “Yellow Diamond Café” on site offered sunny treats like ginger turmeric lattes, lemon soda and honeycomb ice cream. An exhibit of important loose yellow diamonds (including the 128.5-karat Tiffany diamond), photo booths and virtual try-on opportunities rounded out the pop-up’s quirky, experiential tone.
Tiffany also announced the concept will travel to global locations.
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