The first edition of the Swiss Fashion Days Riyadh’ organized by Switzerland Tourism took place at the residence of the Swiss Ambassador to Saudi Arabia, HE Mr Heinrich Schellenberg, in Riyadh on the 11th and 12th of April, 2018. The famous Saudi designers Aram Designs by Arwa Al-Ammari, La’ Beso by Balqees Alqadeeb, Nuun Jewels by Nourah Al Faisal and Madawi Alissa were joined by the two Swiss Designers Gaia Schenk and Raphael Blechschmidt Haute Couture. The Saudi Artist Khalid Al Sudairy presented a collection of his latest photographs. During the Swiss Fashion Days Riyadh the Swiss destinations Lake Geneva Region, Lucerne, Ascona Locarno, Basel and Bern enhanced the event by showcasing their beauty throughout the venue. HE Mr Heinrich Schellenberg explained: “The fashion show is a fantastic opportunity to inspire our guests by the beauty of Switzerland and at the same time to celebrate the close cooperation between Saudi and Swiss fashion designers.”
