The countdown is on for Middle East Fashion Week, Dubai Edition – the second event of the year. Designers are ready to lift the curtain on their collections in less than seven days, as the event will further elevate the high international standards it set.
The second edition will be headlined by Ezra Couture, taking to the stage for the first time in four years despite a plethora of fashion events in the region. The Dubai-based brand will be unveiling its latest collection on Day 2.
Best known for intricately designed couture gowns, Michael Cinco will reveal its very first pret-a-porter line on Day 3.
“Curated from the same DNA of our previous collections, this line is designed to reach the worldwide market with exceptional pieces that are accessible to everyone. Contemporary and timeless, it’s all about ultra-feminine women who are strong and independent but still elegant and ethereal,” says Michael Cinco, Creative Director of Michael Cinco.
Amato Couture will showcase a special new collection on Day 4 to end the event on a high. Also originally launched in the United Arab Emirates, the brand will unveil a discerning range which blends signature Amato detail for occasion day wear and demi couture.
Bringing the brightest names in fashion and finest creativity under one roof, the programme is filled with four days of spectacular runway shows. Regional talents including Garimon Couture, House of Victor, Aaronic Atelier, Valeriya Asad, Sofi Lam-Viri and Billioness are pulling out all the stops for the event and pushing the limits of their creativity with bold collections and larger than life shows completely overhauling signature looks they are known for.
After Paris Hilton stunned Dubai residents in the designer’s shimmering Crystal Dress, Sol Angelann by Irena Soprano will be returning to MEFW. Mongolia’s emerging talents Nolur Cashmere, Red Camel and Khanbogd Cashmere are set to reveal a mix of timeless, elegant and edgy collections, all designed with an international and modern clientele in mind.
The MEFW Showrooms will also be open to omni channel buyers and private clientele all through the shows.
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