Project bYouty, the largest homegrown beauty and wellness e-commerce platform in the Middle East has introduced Beirut-born, cruelty-free essential and natural oils brand, Rūt Essentials to its growing portfolio of exclusive and regional brands, whilst ensuring that the brands retailed are all cruelty-free and follow one or more of the attributes, halal, vegan, organic, sustainable and clean.
Rūt Essentials was born from the inspirational personal journey of founders, Adnan Adada and Nour Khodr. Nour, who was surrounded by nature since childhood and learned from her grandmothers the fundamentals of natural living; from Olive grove and Pine seed harvesting to traditional soap making. Adnan, who’s determination to find a solution to boost his mental health led him to source a selection of essential oils with the help of his family.
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