“It was a special day when I designed this bag; the stars aligned. The horoscope said it was a Fendi day.” Silvia Venturini Fendi, Artistic Director of Accessories and Menswear, Fendi
“I didn’t want to do a traditional ‘collection’ for the anniversary. Rather it’s a celebration of a time, of the moment the Baguette became famous. I relate that time to a sense of freedom in excess and fun – both qualities the Baguette possesses.” Kim Jones, Artistic Director of Womenswear, Fendi
“I’ve got one word: Fendiroma. And it is one word! It is another land, this Fendiroma…and I’ve got two words: The Baguette. It’s a bag – and I am never one to shy away from an iconic bag.” Marc Jacobs, Creative Director and Founder, Marc Jacobs
At once interpretations and celebrations of the Baguette in this 25th Anniversary year, the collections of Kim Jones and Silvia Venturini Fendi at Fendi, Marc Jacobs, Tiffany & Co, Sarah Jessica Parker and Porter pay tribute to the bag and the city in which its place in pop culture history was sealed, New York.
Taking inspiration from the object itself, a moment in time, as well as the spirit and geography of place, the Baguette is realised in a multiplicity of ways, both in terms of clothing and accessories, reflecting the maker as much as the iconic item, while never neglecting the enjoyment and sense of celebration for the wearer. In this rough-cut romance between uptown and downtown, luxury and utility, excess and reality, the Baguette and the clothing and accessories it inspires are at once defined as a moment in history and part of a continuum with today.
For Fendi, the essential utility of the bag becomes a multi-pocketed motif, migrating throughout the collection.
For Marc Jacobs, grand dimensions from another time are contrasted with the humble origins of today and in so doing banish notions of costume in his collection.
‘Fendi at Tiffany’s’ might be the name for the meeting of these two grand edifices. Here, the storied New York institution takes on the Baguette and reimagines it in its most precious of forms, throughits use of sterling silver, enamel, croco, white gold and diamonds.
“It’s not a bag, it’s a Baguette,” declared Sarah Jessica Parker in Sex and the City and the pop apotheosis of the Baguette was complete. It is a statement that is also inscribed inside each of SJP’s capsule bags, or rather Baguettes.
In contrast, the supreme utility of the Japanese luggage brand Porter, gives the Baguette a decidedly masculine bent.
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