Egyptian fashion designer Farida Temraza opened the Prêt-à-Temraza boutique in the Cairo’s fashionable Zamalek district. Prêt-à-Temraza is the designer’s newest line, focused on evening wear blending haute couture with prêt-à-porter by making modern edgy cuts with appealing fabrics. The grand opening took place on July 10th, and was attended by a string of celebrities from the entertainment business including Samira Said, Amina Khalil, Nada Moussa and Salma Abou Deif along members of the Egyptian society.