Streetwear was first made popular in the early 2000’s thanks to skaters and their surprising influence on pop culture and quickly rose to popularity across America and soon in Europe. Since then, streetwear has continuously developed and broadened its audience. Saudi Arabia is no exception.
Founded and established in 2016 by Fahad Al Jomiah and Khalid Aljammaz at the time still two college students, 1886 is a streetwear brand that aspires to create urban and contemporary clothing for men and women looking for comfort with an edge.
The duo, originally from Saudi Arabia, met for the first time in London, where they were both studying. Their friendship and shared interest for music, art, design, and street-style movements gave them the idea of incorporating these elements under one label and launching the first Saudi streetwear brand, one that would appeal to the Kingdom’s young generation.
Soon after,1886 was born. The brand name, derived from the unpretentious merging of their university dorm room numbers, quickly became epitome of the aspirations of the Saudi community. Driven by the label’s unbiased DNA, the line caters for all body types, shapes and sizes, and is primarily made up of staple jumpers, oversized hooded sweatshirts and slouched jogging pants each of which can be effortlessly mixed and matched with existing pieces in a go-to, street-inspired, capsule wardrobe.
“Before 2016 streetwear was practically absent in Saudi Arabia. Fashion was dominated by traditional clothing and the international high street brands. We started out of passion as we have always been attracted by the creative industry and the personal way everyone can style its own look in a unique way. There was a gap when we launched, but at that time we were driven by an idea, a brand concept that represented us and our generation in the era we were living in. Eventually our idea became a brand that we are proud to say it was the first in the market.” Fahad Al Jomiah & Khalid Aljammaz
Among the 100 Saudi Brands that recently showed in New York, 1886 is designed in Saudi and made in Portugal and is sold online and at Harvey Nicols Riyadh, Rubayat Jeddah & Riyadh, Aitch Jeddah and at Maison 69 Cairo–
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