The Gucci Diana bag was first presented by Gucci in 1991 and is now re imagined by Alessandro Michele, the Creative Director of Gucci. It’s a bamboo handle tote that is distinguished by removable, neon leather belts—a nod to the functional bands that once came with the original bag to maintain the shape of the handles—the latest expression of the Creative Director’s contemporary approach to archival elements.
The Gucci Diana is reflective of a certain era—even its silhouette echoes a moment in which practicality took its rightful place in the wardrobe—but the line maintains its timeless appeal. The bag is expressing the House’s message of fluidity, freedom, and embracing fashion as a powerful medium of self-expression.
The colour palette is bright, classic and elegant. There are seven colours of leather in total across three sizes (medium, small and mini): black, white, a timeless cuir, bright emerald green, striking red, poudre light blue and light rose.
Every Gucci Diana is paired with three matching coloured belts in either fluorescent yellow, pink or orange. Each belt has a functional buckle and features a Gucci script logo in gold metallic film on its outer side.
The Gucci Diana bag is available in select Gucci stores and on gucci.com.
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