H&M’s pioneering new collection, Innovation Circular Design Story, celebrates two themes; sustainability and joy. It is about embracing the future, boldly. Made using a plethora of cutting-edge recycled and recyclable materials, and with maximum attention to adaptability and usage, the collection highlights H&M’s commitment to a more circular form of production. To celebrate this new collection, H&M has teamed up with Normani, Gigi Hadid and Kaia Gerber amongst others, to embrace the excitement and anticipation of party-prep and dressing up. The campaign was unveiled yesterday ahead of the collection’s release in selected stores in Kuwait, Saudi Arabia and the United Arab Emirates starting December 9th, 2021.
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