On Monday January 10th, The Egyptian Fashion & Design Council, Mall of Arabia, Marakez and the British Council Egypt hosted a press conference at Mall of Arabia to announce the first edition of Egypt Fashion Awards to encourage designers to apply in four categories:
- Young Designers (graduating students of 2019 or 2020 in the fashion, accessory or jewelry design sector and up to 2 years in the business)
- Emerging Designers (produced commercially available apparel for a minimum of 2 years and a maximum of 8 years )
- Accessory Designers (produce commercially available accessories for a minimum of 2 years and a maximum of 8 years)
- Jewlery Designers (produce commercially available jewelry for a minimum of 2 years and a maximum of 8 years)
The advisory board of international and regional fashion industry members that includes
- Diane Pernet, founder ASVOF
- Jamila Halfichi, fashion & lifestyle editor Al Sharq Al Awsat newspaper
- Shirene Rifai, founder & organizer Jordan Fashion Week
- Kegham Djeghalian, art director & Prof.at PCA and IFM
- Susan Sabet, co-founder EFDC, Publisher Pashion magazine
will be pre-selecting 5 finalists in each category that will be announced on February 7th.
Works by the finalists will be displayed at Mall of Arabia to give the public the opportunity to vote for their favorite designer.
On February 27th, The Egypt Fashion Awards gala will take place at Mall of Arabia, where the finalists of the Young Designer and Emerging Designer categories will showcase pieces of their latest collection on the runway, and the finalists of the Accessory Designers and Jewelry Designers categories will display pieces of their latest collection. A high-profile jury of fashion industry members and celebrities will select and crown the winners.
Titled “The London Fashion Experience” made possible by the British Council, the winner of each category will travel to London Fashion Week, September 2022 to firsthand experience and get a solid understanding of an international fashion week and discover the different options of participation and international competition and needs of international buyers to be able to plan a successful participation for the future.
Mall of Arabia will display the finalists at a popup location, while the Egyptian Fashion & Design Council will offer mentorship and business guidance to the winners.
“Marakez aims to increase opportunities for the next generation of local fashion designers to boost young Egyptian talents and the fashion industry as a whole. Being one of Egypt’s largest commercial mixed use developers with 5 commercial malls, 3 operating malls, Mall of Arabia of Tanta and Town center and 2 opening soon, D5M, opening this September and Mall of Mansoura in 2023, we aim to be at the forefront of the industry supporting the local fashion ecosystem and encouraging creatives and designers from the next generation. We are proud to host and support this initiative in partnership with the Egyptian Fashion and Design Council and the British Council as the competition winners will be provided a retail space at Mall of Arabia to display their collections. This being said, we encourage Egyptian designers to participate in the First Official Egyptian fashion Awards 2022.” Nadia Ezz, Marketing Director, Marakez
“We believe that the creative industries bring vast economic and social benefits to a country. As well as supporting policymakers and creative leaders, we help individual creative entrepreneurs to develop their businesses, build relationships with their sectors in the UK, and find their place on the international stage. The British Council is delighted to be one of the partners of the Egyptian Fashion Awards 2022.” Cathy Costain, MBE, Head of Arts Programme, British Council
“The support and promotion of Egypt’s talents is vital to grow the fashion and textile industry and as the EFDC we are grateful for creating partnerships with such companies and institutions as Mall of Arabia, Marakez and The British Council Egypt who share our vision and goals.” Susan Sabet, founding board member EFDC
Entry for all applicants is for free. For full information and how to apply visit www.egyptfashionawards.com
Hair & beauty partner: Al Sagheer Salons
Official Media partners: Pashion , Cairo West
Official Radio partners: Nile FM, Nogoum FM
Fashion Show organizers: Face2Face
For more information please contact: info@the-efdc.com
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