Bella Hadid is the new face of Swarovski. The Austrian crystal giant unveils its new advertising campaign that reflects the many facets of crystals through the many facets of a new generation icon, Bella Hadid. Created by Creative Director Giovanna Engelbert and shot by photographers Mert Alas and Marcus Piggott, the images convey the transformative and diverse nature of Swarovski crystals through different ways of expression. Model Bella Hadid, the new face of the Swarovski campaign, embodies this contemporary feature in her transformational looks that inspires this ad campaign, celebrating the multidimensional philosophy of contemporary fashion, adopting a streamlined approach free from the norms of traditional dress codes.
From this perspective, a series of images was born that express the informal and casual relationship between the new generation and the daring crystal jewelry that has always been synonymous with luxury and glamour. But with Swarovski, crystals are no longer limited to luxurious looks in the banquet halls, but rather blend the standards of luxury with a lifestyle full of fun and joy. Crystal stones have become appropriate for contemporary looks, making them a daily means of self-expression. This evolution is evident in six looks that Bella Hadid wore in six shades of crystal jewelry. These images form an introduction to the world of Swarovski, as each image is surrounded by an open frame of colored crystal, cut in the form of the brand’s octagonal logo, displaying its famous packaging and the distinctive Millenia collection.
“Bella Hadid represents a new, global generation with a unique personality and a desire for change. She is a multi-faceted personality freed from the norms of rules and traditions. Sometimes she appears sporty, and sometimes she shines with a luxurious look, and in both looks, she maintains her identity and the high-confidence of herself. Today, crystals are a vital part of our daily look, a way to highlight our unique personality, whether in a casual or formal style. Who better than Bella Hadid to convey this message?” Creative Director Giovanna Engelbert.
” I am not new to the world of Swarovski, it is a well-known and timeless brand. I also love the new collections and designs that the brand is creating, especially in the last two years under Giovanna’s creative direction. I am absolutely convinced that Swarovski will represent the contemporary jewelry brand of the future. Jewelery is a way of self-expression and celebration. So Swarovski celebrates everyone and the concept of modern luxury, and that’s what I like about it.” – Bella Hadid.
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