CREATE XXII the Los Angeles based fashion and beauty consulting agency specializing in taking MENA region fashion designers to the US for public relations and sales, continues to represent regional talents for celebrity styling, red carpet events, editorial placment and buying opportunities.
CREATE XXII and SS Consulting have solidified their collaboration to bring more Egyptian designers and creatives exposure opportunities. The shared goal is to give the designers an opportunity that may otherwise not be accessible in the MENA region.
Susan Sabet founder of SS Consulting and Pashion Magazine and Lisseth Azab Managing Director of CREATE XXII have hand selected designers from Egypt to enjoy access to the LA Showroom. The showroom caters to celebrity stylists and media in Hollywood and will also mentor the designers to participate in US based buying shows in coming seasons.
The selected designers who are ready to enter the international markets are Alia Abaza, Indira Jewelry, and Mimzo Jewellery. The designers were vetted for their designs, creative stories, business structure and ability to translate to the international markets.
Alia Abaza´s ready-to-wear brand reflects a cool, modern and edgy style. The collection is vibrant and offers one-of-a kind pieces retailed at such contemporary concept stores as Cairo´s Villa Baboushka where art, interior design and fashion meet.
Indira Jewelry was founded in 2015 by Marwa Saadawi who followed her vision to create an Interational luxury brand for young professionals, while revitalizing and professionalizing the jewelry industry in Egypt.
Mimzo Jewellery was founded in 2015 by Shahnas Abdel Rassoul with the belief that jewels influence a woman´s energy field and mood. Her award-winning, signature designs hold positive energy and are structurally inspired by her late father, a prominent Egyptian architect.
“There is a lot of excitement in both having the the designers in the U.S. for celebrity styling and editorial placement and introducing new designers to the market. ” Lisseth Azab
CREATE XXII that has no doubt the largest network of celebrity stylists in the GCC region, continues it`s commitment to be the bridge between East and West and create an organic, professional, and most importantly authentic way of cross promoting the extensive network CREATE and it’s partners have built in the Middle East.
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