Adidas Originals and Arwa Al Banawi have come together to launch a carefully considered take on the iconic Forum silhouette. Over the past few years Saudi designer Arwa Al Banawi has made a name for herself as one of her generation’s most impactful designers, consistently inspiring Arab communities by empowering women and communicating authentic cultural touch points.
Adidas Originals pays homage to Arwa Al Banawi’s roots combining the essence of the Saudi Arabian culture with modern inspiration. Celebrating her cultural heritage, the Adidas Originals by Arwa Al Banawi Forum Lo Sneaker launches as an Early Access opportunity offering limited pairs, exclusively from AlUla in Saudi Arabia -for all Gulf countries to purchase virtually on 25th of May at 6pm UAE time. The collaborative sneaker blends Eastern and Western influences and is mirrored with a contemporary art installation in the middle of AlUla – a magnificent heritage destination with stunning rocky landscapes in North West Saudi Arabia.
The Arwa Al Banawi Forum Lo sneaker unique details are partly inspired by “Capra” — which translates to “Mountain Goat Family”. An ode to the designer’s roots and identity, the unique silhouette boasts a woven red and white heel cap which is inspired by the checkered pattern of traditional Arabian fabrics. This poignant detail was carefully crafted by Arwa to champion her Gulf heritage, bringing Eastern emblems to a shoe that has a rich Western history, and representing a subtle nod to a new generation of creative talents who are blending hybrid perspectives in unconventional ways.
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