For the first time, Louis Vuitton will debut a collection dedicated to newborns.
Soft and enveloping, elegant yet playful, this timeless offering will accompany babies through their earliest days.
Comprised of clothing, shoes, accessories and objects, the collection brings together several Louis Vuitton métiers with exceptional quality, sweetness and joy. Maison signatures are transcribed whimsically, at once familiar and fresh. The primary motif, Meli-Melo, rearranges the Monogram with a touch of insouciance. Louis Vuitton’s iconic flowers appear as perforations on leather shoes, as a 3D knit in the finest cashmere, and as a discreet label affixed to many of the pieces. With the addition of luxurious coverings, emblematic items in silver, small travel cases and even a Louis teddy bear, Louis Vuitton has imagined a beautiful world where every piece will play a part in the baby’s life.
Embodying over 160 years of tradition, a specially designed wardrobe trunk signifies the ultimate lifetime gift.
The idea for a baby collection was birthed from various elements of Louis Vuitton’s history, contemporary spirit, and visual identity. Gaston Louis Vuitton introduced toys to the Maison’s universe with a Salon de Jouets inside Champs-Elysées store in the 1930s. More recently, the wonderment and limitless discovery that begins in childhood guided the Louis Vuitton Core Values campaign. This baby offering strengthens the Maison’s emotional connection, as symbolic moments become precious memories.
Clothing, sized up to 12 months, includes onesies, coordinating ensembles, essential bodies, pyjamas, a dress, and a double-faced hooded coat that boasts Monogram flowers on the pockets and the Meli-Melo motif inside. In these complete outfits, babies will be effortlessly enveloped and adorably chic. Details are delicately and meticulously considered, whether mother-of-pearl buttons on cotton cashmere cardigans, small embroideries on bloomers and bodies, or the subtle appearance of the Monogram as a jacquard and printed on grosgrain.
With enduring creation at the heart of the Louis Vuitton, pieces can be passed down and treasured, thus perpetuating the generous and joyous intention of the collection.
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